How Do You Scale Social Ventures? Ask Rice Business Professor Diana Jue-Rajasingh

Diana Jue-Rajasingh is an assistant professor of strategic management at Rice Business, where she studies how firms can “do good better” by turning promising ideas into scalable impact. Her research and teaching have earned her national recognition on Poets&Quants’ 2026 list of Best 40-Under-40 MBA Professors. Jue-Rajasingh focuses on social ventures and the challenges that come with bringing new innovations to market, especially in emerging economies. Products like solar lanterns, water purification tablets and bicycle-powered chargers may solve real problems, but getting people to understand, trust, access and adopt them is often much harder than developing the technology itself. That’s why Jue-Rajasingh focuses on market building — how organizations create the awareness, shared understanding and ecosystem support needed for new ideas to grow and scale. Want to learn from Diana Jue-Rajasingh and other top faculty at the Jones Graduate School of Business and the Virani Undergraduate School of Business? Explore more about our top-ranked programs: https://business.rice.edu