A Deeper Look at Marketing, Supply Chain & Ethics Course | Dawn McCale

The following is an computer-generated summary of the video transcript.

During our spring quarter, we studied marketing supply chain and ethics and again, what an exciting time to be studying these topics. We had a guest speaker come and talk to us about managing the supply chain of PPE from everyday humans who wanted to donate raw materials to the people who would create the PPE and then get that in the hands of the first responders and critical workers. Our ethics professor came in and on the first day he showed us the full nine minutes video of the George Floyd killings. That was followed by the Wells Fargo fake account scandal and then the apple privacy versus terrorist arguments. He really made us question our beliefs and challenged us to think critically through these situations versus just going with what we assumed was the right answer. Our fourth quarter took us through new business ventures, negotiation and new product innovation, where we had the chance to work with entrepreneurs on their business plans, their product launches. Then we actually work to create our own company and our own business plans. So we went out in the field, we interviewed potential customers. Uh, we actually did the research on real estate, we did the research on product development, we did the research on the use cases and possible scenarios. We took all of that, combined with the term sheets and negotiations that we have learned in the earlier class and we actually pitched our business plan to potential investors. Um, santa actually brought in some venture capitalists right here from Silicon Valley. During our last term, we studied creativity, which was so needed in order to help us navigate our own struggles in the workplace. I think at that time we had been working virtually or working remotely for about nine months and between our cohort here at school and our teams at work, everyone was just experiencing virtual meeting fatigue and the creativity and the ideas and the energy that we brought from that class really reinvigorated us and it really got us through and push us to the end. Innovation was officially our last class and the paper my team wrote in that class is an example of an artifact I continue to use often during my day to day work. We also had the chance that border to choose electives and I chose investments and technical marketing and I could not have been more happy with my choices. The investments class I took was taught by a professor who, um, came from very humble beginnings. Um, and he actually recently donated, uh, he granted a very sizable sum back to santa clara too. Thank the university for everything it had given to him and he really was able to take his own learnings investments and apply to his own life. He is a very wealthy man and just a very humble, genuine man who he really brought a very personal experience to the class and the technical marketing class. I've used at least one of the frameworks for different times since I learned it. Just the amount of tools that we left the program with is just amazing. It was part of us were in person and part where virtual and we talked about the lessons we have learned during the program. We talked about real life scenarios and we applied our learning practices, inventory cards to those uh, in one really special gift that the program left us with was everyone in the cohort gave feedback to us on areas where we were excelling and where they thought that we should continue to build those skills and then areas where we can improve. Um and everyone shared their favorite parts of the program in closing and that was really, really a nice, nice way to close the program together. Uh I have absolutely loved the program, I love the courses, I love the professors and I most of all love my cohort and it's really lovely to see that we are still continuing to support each other in our professional and personal growth in our journeys and I know that we always will.