Data Science In Action at the NASCAR Cup Series
Who would've thought that the words "Data Science" and "Nascar" could be used in the same sentence? Watch as these Houghton students embark on a journey to Nashville, TN to use data analytics to study and improve the fan experience alongside one of America's favorite racing competitions. Learn more about Houghton's Data Science program when you visit: https://www.houghton.edu/undergraduate/houghton-ny/majors-programs/academics/physics-computer-science-and-engineering/data-science-major/
The following is an computer-generated summary of the video transcript.
Mhm. Yeah I'm Isaac a senior at home in college and the data science major. Our project with the National Superspeedway was to interview a lot of their RV campers. So the speedway wanted to gauge the fan experience to understand what the fans are like and what they would like to see and how we can improve the experience for future years. At the end of the project will take all of that data, bring it together and provide some analysis for the speedway and kind of give them a few key insights and areas they can improve on next year for future nascar races. We love the surveys they helped us create and we plan to use this data to help implement changes for next year to improve our fan experience. We felt it was important to conduct in person interviews. Sometimes when fans answer questions online you may just get some basic quantitative data. Whereas when you talk to someone in person and you have a free flowing conversation, you might be able to get some more insight in that format versus an online format. Yeah, Yeah, it's a lot different than working in a classroom for a professor. You know, these are real world people and they have real problems that you have to solve and it's a lot more unpredictability, you know, in a classroom is a lot of structure and the syllabus kind of guide you throughout the semester, but in in real life things pop up left and right and you're not really sure how the best approach is. You just have to try to find the best way to do it each day and get the best results. You can Putin's a lot about community and when I saw this opportunity, I really want to partake because I knew it would grow me and stretch me and I really knew that Houghton would be a safe place to do that because of the community. I felt like we've been able to really work well together and it's been a really safe place for me to like try new things and grow and do things that well, I knew I was equipped to do, I might not have had the confidence before to do, but this has been a really good experience for me to be able to do that. I think being able to go to a large sporting event like this is a lot of fun, being able to interact with all the fans, be able to see what happens behind the scenes and work behind the scenes is also really fun and you know, it's just been a great experience, They've been extremely flexible and accommodating. Um they've been very helpful and knowledgeable about their expertise as far as data research goes. Um And they've been extremely helpful to me as well as Nashville Superspeedway as a whole. The hope in college has a lot of new and exciting opportunities coming down the pipeline for students, so I'm really excited to see what they have to offer and can't wait.